Speaking of Asakusa, Funawa’s imoyokan (sweet potato yokan) is a beloved treat. I recently discovered that they offer an imoyokan soft serve, so I decided to visit Funawa (舟和) while running errands in Asakusa. This was my third time strolling along Nakamise Street, but the first with a clear purpose. When I arrived shortly before 7 p.m., many of the shops were already closed.
I learned that only the 3rd shop and the main Funawa store serve the imoyokan soft serve.
Interestingly, there are two Funawa shops on Nakamise Street. The one on the right is the 2nd shop, which does not offer soft serve.
The 3rd shop not only serves imoyokan soft serve but also offers other flavors like vanilla, matcha, and mix, along with dorayaki and kakigori (shaved ice) during summer.
Here are some sample items displayed outside the shop:
By the way, eating while walking is prohibited on Nakamise Street, and there’s no dedicated eating area nearby. Customers typically enjoy their treats in front of the shop.
This is the Imoyokan soft serve. It’s quite popular, and many people were ordering it. Although the serving size is small, it’s just the right amount. The soft serve has a sweet potato-like color but doesn’t carry the distinct taste of sweet potato or yokan—it tastes exactly like Funawa’s imoyokan!
It’s not butter on top—it’s a slice of actual imoyokan! I loved the flavor.
About
Name Funawa Nakamise 3rd (舟和 仲見世３号店)
Open Daytime
Reservation Unavailable
Credit card Unavailable
URL Website
Google Map
