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Ginza: Fresh & Affordable Stand-Up Sushi at Hinatomaru (ひなと丸)

Tokyo

Hinatomaru Group (ひなと丸) is expanding! Known for their stand-up sushi shops, their main location is in Asakusa. Now, they’ve opened a new branch in Ginza. After work, I decided to stop by for a solo dinner. Since Hinatomaru is managed by a fish broker, they offer high-quality seafood at reasonable prices.

Sushi prices range from 70 yen to 490 yen per piece.

They also have a great selection of seasonal seafood.

Of course, you can enjoy your sushi with green tea, but they also have a variety of drinks. A glass of beer is just 350 yen.

I originally wanted to start with octopus, but unfortunately, it had just sold out. As I was deciding what to order instead, the staff mentioned they had one last oyster available. I wasn’t in the mood for oysters that day, but since it was the last one, I decided to go for it. It turned out to be huge, packed with umami, and absolutely delicious—I even wanted another!

Oyster (カキ) 490 yen

When I visited their Asakusa location, I was really impressed by their nakaochi (tuna scrape). Naturally, I ordered it again here. Nakaochi is the leftover meat from the tuna’s spine, but this time, it tasted quite different from the one I had in Asakusa. The tuna variety was different, giving it a much lighter flavor. Still, it was good.

Nakaochi (中落ち軍艦) 70 yen

One of their specialties is tuna head meat. Although tuna are massive fish, they don’t have much meat in the head, making this cut quite rare. It was incredibly fatty and melted in my mouth. The lightly vinegared rice paired perfectly with it.

Head meat of tuna (本鮪頭肉) 200 yen

Next, I had flatfish and cuttlefish. The flatfish was my favorite of the night—it was marinated with kombu seaweed, giving it a slightly sticky texture and deep umami flavor. The cuttlefish was also delicious. I wanted seconds of both!

Flatfish marinated with konbu seaweed (平目昆布〆 250 yen) and cuttlefish (すみいか 150 yen)

Then I tried soft roe. It had a delicate, milky flavor, complemented by the ponzu jelly on top.

Soft roe (白子軍艦) 250 yen

Finally, I ended my meal with surf clam. It had a sweet, slightly crunchy yet tender texture. Since the sushi pieces here are on the smaller side, you can enjoy a variety of flavors without feeling too full!

Surf clam (活ほっき貝) 200 yen

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Name Hinatomaru Ginza (ひなと丸 銀座店)
Open Day through night
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