When it comes to breakfast and lunch in Kanazawa, Omicho Market (近江町市場) is a must-visit at least once during your trip. We had breakfast there during our visit. Surprisingly, there was no snow for most of my trip, but on the last morning, the snow finally made an appearance!
Omicho Market is quite similar to Tokyo’s Tsukiji Market, bustling with people shopping for fresh seafood and local produce. However, during our visit, it wasn’t very crowded. This was likely due to the cold weather and being a weekday just after the New Year’s holiday.
We wandered through the market and came across fresh crabs and locally sourced vegetables. It’s a delightful place to explore local foods and unique ingredients!
After exploring the market, we headed to Mori Mori Sushi Omicho (もりもり寿し近江町店), a very popular sushi-go-round restaurant located in the heart of Omicho Market. It’s one of the most famous branches, and for good reason! The Omicho location is centrally located and convenient for visitors.
While Mori Mori Sushi has many locations across Japan, this location is the most popular due to its proximity to the market and the flagship store nearby. During peak hours, there’s an automatic reception system by the door to manage the crowds, but when we visited, there were plenty of open seats, so we didn’t need to use it.
I started with tea upon entering — pouring hot water into my cup and adding green tea powder. I love fine sushi dinners, but there’s something equally delightful about having a filling, inexpensive sushi-go-round meal at a popular spot like Mori Mori Sushi.
We decided to order the Omicho Santen-mori – which translates to “three dishes of the day’s specialties.” It’s an excellent choice if you’re unsure what to order. That day’s selection featured chu-toro (medium fatty tuna), tobikko (flying fish roe), and nodoguro (blackthroat seaperch) – a precious fish caught in the Hokuriku area.
Additionally, we ordered a variety of other dishes:
Amaebi shrimp. sweet and delicious shrimp native to Kanazawa.
Gasu shrimp. Sticky and flavorful with an enjoyable texture. A treat that can’t usually be found in other areas due to how quickly it loses freshness.
Omakase assorted sashimi. A mix of whelk, amaebi shrimp, bonito, greater amberjack, and tuna. Everything was incredibly fresh and full of flavor.
Firefly squid is a specialty in the Hokuriku area, and Kanazawa offers some of the freshest and most delicious options. We tried the Firefly Squid Gunkan-maki and Firefly Squid Marinated in Black Sauce. The black sauce combines squid ink, soy sauce, and other seasonings to create a rich, savory experience. It’s unique and flavorful!
We also tried filefish – another excellent dish that added to the variety of this fantastic sushi-go-round experience. At 470 yen, it was a flavorful and satisfying addition to our meal.
I highly recommend Mori Mori Sushi for its incredible seafood variety at affordable prices. It offers fresh, delicious options that you might find at much higher prices elsewhere, especially in Tokyo. Dining here is an absolute joy, and it makes Kanazawa one of my favorite places in Japan!
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Name Mori Mori Sushi Omicho (もりもり寿し 近江町店)
Open Morning through evening
Reservation Unavailable
Credit card Available
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