Yukijirushi (Snow Brand) is a well-known company that produces milk and dairy products. However, I didn’t know about the existence of “Snow Royal” until recently. Snow Royal is a premium vanilla ice cream originally created for Emperor Showa, and it is now exclusively available at Yukijirushi Parlor in Hokkaido. Naturally, I had to visit Snow Brand Parlor (Yukijirushi Parlor / 雪印パーラー本店) to try it. They also serve a Snow Royal parfait, which features this special ice cream.
The building housing Yukijirushi Parlor was constructed in 1961. The colorful parfait displays in front of the shop must have been a delight for children over the years.
The parlor spans two floors. The first floor features a souvenir shop where you can find Snow Brand products as well as a variety of Sapporo-themed gifts. The café is located on the second floor.
The menu highlights the Snow Royal and cold-brew coffee set as the shop’s most popular offering.
Despite the popularity of this set, I opted for a parfait because I had enough room in my stomach, and the parfait seemed reasonably sized. Unlike some cafés that require customers to order a drink, Yukijirushi Parlor allows you to order a parfait on its own.
Snow royal parfait. The parfait was simple and elegant, and its size was just right—even after a hearty lunch.
It was topped with two sticks of pie crust and had layers of whipped cream and rich vanilla ice cream with an intensely milky flavor. I’ve never tasted such a rich, creamy milk flavor before!
The parfait also included caramel, which was, of course, produced by Yukijirushi. The caramel added a delightful sweetness that perfectly complemented the creamy ice cream.
I think Snow Royal is an absolute must-try when visiting Sapporo!
About
Name Snow Brand Parlor Flagship shop (Yukijirushi Parlor Honten / 雪印パーラー本店)
Open Morning through night
Reservation Unavailable
Credit card Available
URL Website, Instagram
Google Map (Current location)
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